Media Issue - Week 6 - Nine Newsbreak iPhone App

Image Courtesy of http://ninemsn.com.au/ 

During week 6 we discussed several issues in class from the Monday Media report of The Australian. The issue that I had printed for this class was about the Ninemsn new iPhone application which apparently was downloaded more than 100, 000 times within a week of its post launch.

The new application gives the visitors the chance to stay up to date with latest news. The issue discussed in the article is whether the viewing data from the recently launched application can be implemented in the television ratings figures. Ninemsn has estimated that according to the statistics their new application has had 10 times more downloads than an application created by Sydney Morning Herald a year ago.

iPhone app

Personally I believe that the application has attracted so many visitors mainly because it is free service. Second of all most people love staying tuned to the news and would rather have an easy access to the latest stories. Of course, most people have their personal cell phones with an Internet access. However, this particular application is for iPhones only, so the number of users will be limited to people with iPhones. Anyways I think it is a great break through for Ninemsn to launch an application that is absolutely free and for sure their ratings if possible to be estimated will increase. As stated in the article soon Ninemsn will be launching the same application especially designed for iPads - again limited to uiser of Apple only.