CWA brochure

The task for this class is to create a brochure for the Country Women's Association which covers the requirements of the company. During the brief it was made clear the following:

• the brochure has to be modern
• provides information on what the Association offers



SACWA logo

• include the way the Association contributes to the community

The aim of the brochure is to attract new members as well as inform the public of their activities. By carefully taking the requirements into consideration I have decided to use fresh colours, which attract younger women. In this case I tried to incorporate the SACWA logo which consists of pink and white with the overall design of the brochure.

Deciding on the information that has to be included in the brochure was the next step I did. The first page of the tri-fold brochure has the name of the association, the logo, a picture of a young woman with a horse (Image 1) and the slogan of the association.

The second page of the brochure consists of an image of scones (Image 2) which are significant for the association as this is one of their major activities. The page has a text which is taken from the association's website - it is concise information which describes in brief what the association does and who they are. The inside paes of the brochure are filled with the major activities and the membership opportunity and benefits. There are two images of a home made jam (Image 3) and a woman baking (Image 4) again representing SACWA's activities. The back page has again the logo and the contact information of the CWA. 

There is a lot of space left throughout the brochure to assure separation of sections and make it easier to read. The colours of the design are chosen to match the logo and the purpose of the association. It should attract younger women - fresh colours and typography. 

Images used in the brochure 

Image 1

Image 2

Image 3

Image 4

SACWA Brochure

SACWA Brochure 1 side

SACWA Brochure Side 2