The brief for this task was to re-design a poster for the university poetry club. The audience is university students who can get the chance to be published in the annual UniSA piping shrike. The old poster design consists of non-attractive colors and does not stand out from the clutter. It is very plain and not catchy enough.
This is why the poster had to be re-designed. By carefully choosing fresh young colors the new design I have created looks much better not only in terms of color choice but also overall attractiveness.The poster should communicate properly its purpose - to attract students to take part in the "competition". The meaning and wording of the old poster has been kept the same in the new design. However, the words have been separated in a couple of sections. Major part of the poster takes up the question "Do you want to get published?" and it's got a primary location in the center. The stars on the background are supposed to draw the attention straight to the major question. At the bottom of the poster are placed the details such as contact e-mail and closure day for submissions.
You can see the old and new poster compared below.
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| Old Poster |
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| New Poster |
Changes made in design:
- colors - light blue and yellow/orange instead of black and white, blue and red
- title - "Creative writing" instead of "Calling all poets"
- typography - sans-serif fonts instead of cursive for title and body text
- positioning of information
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